Your verbal identity is the equivalent of your visual identity, but in words. It’s your brand’s unique language that allows you to broadcast a consistent, coherent message to the world, whether on your website, in a pitch presentation, on a sales call, or in your hiring. Founded in research and structured with intention, your verbal identity is more than a collection of words. It gives your brand a voice.

A business becomes a brand when strategy meets both verbal and visual identity. At Silbo, we create the strategic foundations and verbal blueprint. We then partner with design agencies and creatives to bring a brand to life.

We work collaboratively with our clients, serving as gentle but confident guides. We value joyful work and team synergy and work with others who share our approach.

We won’t work well together if you’re looking for someone to take over completely and present you with a grand reveal in three months’ time.

But if you’re looking for that collaborative sweet spot, where you’re actively involved while we steer the ship, then we’re your people.

Yes! We’ll be be happy to review what you have and assess how much additional research will be needed, if any, before providing a quote.

You’re smelling our unique approach that blends 3 distinct schools of copywriting: conversion, brand, and creative. Read more.

The bare minimum we’ll require is a live discovery call plus your availability to review and give feedback at key points in the process (these can be done asynchronously by video, email, or links).

Typically, we’ll check in:

• after we’ve compiled our research

• shortly after we’ve begun creating a deliverable

• once the deliverable is complete

Of course, we always welcome your active involvement and will keep you in the loop, but beyond that, it’s up to you how involved you want to be.

Every deliverable we create is meant to be 100% usable, and used. Your messaging guidelines will be translated into down-to-earth, user-friendly examples you can run with. If you still struggle to tell your story after our work together, we haven’t finished our job!

There are times when no major research will be required, like if we’ve worked together in the past or if you have a small and straight-forward copy project in a familiar industry.

But for anything more complex, like a website, landing page, ad campaign, or email sequence, deep research is the only way we can guarantee an effective end result.

We’ll be able to give you a ballpark estimate of how much research will be needed once we hear more about your project and goals.

Turnaround time varies based on the complexity of the project, and you’ll get a proposal with a detailed timeline after our intro call.

Yes. Talk to us about quick turnaround options.

We’ll be able to give you an exact quote after an intro call, when we hear about your brand and project needs.

We’re excited too!

We typically book both copy projects and workshops 2-4 weeks in advance.

Need it sooner? Ask us about rush options.

Unclear. It may also have granted them 8 more lives.